From a 2008 Wall Street Journal book review:
"It's no coincidence that "Why a Curveball Curves: The Incredible Science of Sports" is designed as a faux science text-book, just like you had in high school. Except instead of a schematic drawing breaking down a molecular structure or showing the concentric circles of the earth's atmospheric layers, the diagrams show a boxer's head impacted by a soon-to-be knockout punch..."